 Jerry Widawsky, President
Presenting Marketing Seminar for the SBA at NJIT |
OUR STORY STARTS IN 1974
The first commercially sucessful Personal Computer (PC) was still four years away but the U.S. was deeply committed to advancing science.
5 NASA astronauts returned to Earth from Skylab 3 after an 85 days, the longest spaceflight to date. The Mariner spacecraft photographed the planet Mercury and Creative Marketing was organized by Jerry Widawsky & John Kennedy to develop, manufacture, advertise and promote electronic metal detectors to FIND BURIED TREASURE...
Creative Marketing has grown in personnel and skills so that today we're ready to help your company grow...
We are not like many consulting firms who present a report, a short critique, a bill and they're gone.
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We believe our work begins after you examine our customized FREE MARKETING & MANAGEMENT PLAN. As soon as we both agree on a suggested course of action, we'll ROLL UP OUR SLEEVES AND GET TO WORK. If you need new customers, we'll get qualified leads at low cost. Then we'll help you convert the leads to orders.
We can prepare 3 FREE 40-80 page Marketing Plans a month. CLICK HERE to get started. We need your company profile before the 15th... OR
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If you can't wait because you have questions? Click on the telephone and we'll answer them! It's a toll-FREE in the U.S...
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If you need cash, we'll work with you to develop a business plan, cash flow and forecast. When you're ready to go to the bank, we'll go along with you and if necessary, we'll help you choose an alternative bank.
If your computer system needs updating, we'll show you how to increase efficiency in marketing, accounting, invoicing, inventory, accounts receivable, cash flow analysis and communication. We'll work with you to select the best computer software and hardware that can be customized specifically for your business and then we'll train your staff on how to use the equipment.
TAKING ADVANTANGE OF TODAY'S TECHNOLOGIES
We believe everything we do should be personalized. We can get the job done better for less by using the newest hi-tech computerized equipment. Our remote staff are connected with modems and fax machines capable of transferring documents anywhere in the world in seconds for "right next door" communications
Our marketing and management techniques have helped two of our clients into the prestigious INC 500 List of Fastest Growing Companies in the nation...
One of the companies sells computers, software and peripherals to other firms ranging in size from 2 employees to 100,000 plus. Starting with sales of only $300,000 per year, with our assistance this company grew to a sales volume of over $2,300,000 annually in less than 3 years without new equity financing.
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The second company was in the high-tech service business and it has grown from 3 employees to 65 employees in less than 5 years.
To qualify for the INC 500 List a company have sales of at least $100,000 a year, but sales may not exceed $25,000,000. The company must also have a five year operating history that includes an increase in sales in the latest year.
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WHAT WE DO...
MARKETING
New Product Introduction
Old Product Rejuvenation
Marketing Plans and Budgets
Researching Distribution Channels
Pricing for Distribution
Publicity Releases
Advertising Layouts
Media Selection & Testing
Literarure Design & Production
Personalized Direct Mail
Personalized email
Website design & Redesign
Database Mining
Prepare for & Attend Trade Shows
Find, screen & Train Sales Persons & Reps
Telemarketing
MANAGEMENT
How to Start A Company
How to Incorporate at Low Cost
Easy Record Keeping
Cash Flow & P&L Projections
Break Even Analysis
Writing a Prospectus
Business Plans that Get Bank Loans
SBA Loans and How to Get Them
Floor Plan Loans
Asset Based Financing
Preparing for a Public Offering
Contract Negotiations
Cost Control
Import/Export Goods & Services
Letter of Credit Financing
New Plant Start-ups Abroad
Software Selection and Training
Computer & Network Selection & Maintenance
ENGINEERING
Cost Reduction for New Products
Cost Reduction for Old Products
Material Selection
Environmental Testing
Electronic Design
Mechanical Design
Electro-mechanical Design
Patents, Trademarks & Copyrights
MANUFACTURING
Time & Motion Studies
Supplier Selection
Make or Buy Decisions
Quality Control by Use Analysis
Capital Investment Cost Analysis
PRODUCTS & SERVICES WE'VE WORKED ON
CONSUMER
Electronic Calculators
Cameras
Power Megaphones
Intercom Systems
Walkie Talkies
CB Radios
Telephone Answering Machines
Metal Detectors
Electronic Fish Attractors
Amplifiers
Tape Recorders
Electronic Toys
Specialty Foods
Herbal Drugs
COMMERCIAL/INDUSTRIAL
Relay Panels
Electrical Power Distribution
Low Voltage Lighting Systems
Uninterruptable Power Supplies
Frequency Changers
Dictating Machines
Medical Electronics
Centrifugal Casting
Ceramic Tles
Plastic Molding
Steel Tube Benders
Process Control Systems
Maintenance Supplies
Building Supplies
Municipal Products
Computer Supplies
Computers
CAD/CAM Systems
Exhaust Systems
Camera Supplies
Uniforms
Bullet Proof Vests
Packaging
MILITARY
Missile Electrical Power
Static Inverters
Transformer/Rectifiers
Convertors
InterCom Systems
Missile Radar Antennas
Telemetry Systems
Rocket Engine Controls
Electronic Power Supplies
SERVICE
Computer Mainenance
Computer Sales
Software Sales
Paint Contracting
Financial Planning
Driver Education
courier Service
Heliport Design
Building Maintenance
Industrial Motor Repair
We can prepare 3 FREE 40-80 page Marketing Plans a month. CLICK HERE to get started. We need your company profile before the 15th... OR
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If you can't wait because you have questions? Click on the telephone and we'll answer them! It's a toll-FREE in the U.S...
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MANAGEMENT RESUMES
Jerry Widawsky, President,
has over 45 years of experience working with and consulting for manufacturers, distributors and service companies. He has a Bachelor of Science Degree in Mechanical Engineering from the University of Texas and a Masters in Business Administration from UCLA.
From 1956 until 1967 he was president of Electrosolids Corporation, an electronics start-up that grew from 3 to 300 employees with sales of $35,000,000/year and completed two successful public offerings.
He has been employed as VP of Marketing, project manager and engineer at both large and small companies. He has taught "Shoestring Marketing" and "Getting Started in Mail Order" at several community colleges and has been a lecturer at SBA Training Seminars as a member of the Active Corp of Executives (ACE). He has worked to promote patents for Inventor Kazuo Hashimoto of Hashimoto Corporation, the inventor of the telephone answering machine and CallerID; and Edward Moll of Moll Innovations, the inventor of Reverse Direction Calling.
Some of his accomplishments include:
- design of rocket engine electrical controls at Curtiss Wright
- design of antenna systems for missiles at Bell Aircraft
- communication system design on PO1W Early Warning Aircraft.
- develop the first transistorized applications for the US Navy
- develop and market the first low cost telephone answering machine.
- develop and market the first solid state desk calculator.
- develop and market the first commercial low cost walkie talkies.
John Kennedy, VP of Engineering
has over 35 years of experience working with manufacturers, distributors and service companies. He has a Bachelor of Science Degree in Electrical Engineering from Monmouth University and a Masters of Science in Electrical Engineering from Stevens Institute of Technology.
He has been employed as VP of Engineering, product manager, project manager, senior engineer and engineer at both large and small companies. In addition he is president of his own consulting firm (Jadel Electronics) since 1975 and has provided services in electronics, microcomputer hardware, software and data processing.
He has created custom applications software, produced documentation, written hardware interface and support software.
He is the author of WWWEBPRO's PUBLICITY software. For Quality Computer Systems he wrote interface drivers and test programs for external hard disk systems and created user documentation and manuals. For Prodigy Systems he assisted in the development and maintenance of operating systems and support software. There he wrote a full set of computer and accounting program operating manuals including A/R, A/P, G/L, P/E and I/I.
For Co-Operative Feed Dealers he wrote feed formulation programs based on nutritional requirements and least cost, used for dairy cows, horses, etc. For Hashimoto Corporation he developed hardware and software to generate CallerID signals. For Alpha Wire he created programs to generate cable specifications, productivity evaluation programs, maintained price files and price sheets for all Alpha products. For Cardinal Type Service he created a networked customer service system that interfaces with their accounting mini-computer.
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